bloogle

About a week ago Google bought Prya Labs who provide the major free weblogging host, Blogger. There have been many reaction articles this week, here is my take on the events. This move into daily up dated content is the first time that Google will be a content provider rather than a search tool provider. All of their similar tools are means of access, including Froogle etc. to syndicated data sources. Google provides the scale for Blogger to grow, but with approx 1.1 million users of which approx 200,000 are active there is a lot of support to provide. For Google this means access to the whole of blogger's content. I suppose it fills in the space between Google's new aggregation services and their websearching services, they now own a services that provides meta information on the world around them. If they can map this to a knowledge hierarchy (correct word escapes me) then they can provide a google groups on the world view of events in real time. Quite exciting, if a little daunting to give one company that amount of power, even if their company motto is so friendly. For those of us on the non-blogger platforms, are we dis-empowered by this transaction ? Google still indexes our output, but will we loose out by not being in the right bit of google's information space, we an only wait and see what google intend to do, perhaps they'll make the api open to allow others to hook into it, just as with the blogger api right now.